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Convenience Sampling

Convenience sampling

❶Imagine that a researcher wants to understand more about the career goals of students at the University of Bath.

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Convenience sampling (also known as availability sampling) is a specific type of non-probability sampling method that relies on data collection from population members who are conveniently available to participate in study. Facebook polls or questions can be mentioned as .

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Researchers use convenience sampling not just because it is easy to use, but because it also has other research advantages. In pilot studies, convenience sample is usually used because it allows the researcher to obtain basic data and trends regarding his study without the complications of using a randomized sample.

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Convenience sampling is a type of nonprobability sampling in which people are sampled simply because they are "convenient" sources of data for researchers. In probability sampling, each element in the population has a known nonzero chance of being selected through the use of a . A convenience sample is a non-probability sample in which the researcher uses the subjects that are nearest and available to participate in the research study. This technique is also referred to as "accidental sampling," and is commonly used in pilot studies prior to launching a larger research project.

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Convenience sampling. Convenience sampling is a type of non-probability sampling technique. Non-probability sampling focuses on sampling techniques that are based on the judgement of the researcher [see our article Non-probability sampling to learn more about non-probability sampling]. 2 Ilker Etikan et al.: Comparison of Convenience Sampling and Purposive Sampling. include every subject because the population is almost finite. This is the rationale behind using sampling techniques like convenience sampling by most researchers [5].