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What are the advantages of primary market research?

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❶Thus, the researcher gets only relevant information aimed at reaching the specific objectives of the research. Some ofthe common ones include high cost of the research, most of themwork on assumptions, people have to be hired for this task amongothers.

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Disadvantages of Primary Market Research 1) High Cost. Collecting data using primary research is a costly proposition as marketer has to be involved throughout and has to design everything.

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Compared to secondary research, primary data may be very expensive since there is a great deal of marketer involvement and the expense in preparing and carrying out research can be high. Time Consuming. To be done correctly primary data collection requires the development and execution of .

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Primary research is the process of gathering new information about a certain phenomenon in society. Expenses of primary research include the cost of stationery, printing materials, transport, accommodation and compensating research assistants. Disadvantages of Primary Market Research 1) High Cost. Collecting data using primary research is a costly proposition as marketer has to be involved throughout and .

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Some advantages associated with primary research include efficient spending for information, greater control and the fact that this type of research is specific and the information is exclusive. Some disadvantages include high costs, longer time frames to implement and that this research may not be feasible under certain circumstances. Primary market research (as opposed to secondary research) offers the benefit of direct contact, through a survey or interview, with certain marke ts and/or customer groups. This type of research can be tailored to meet the needs of an organization and provide specific and detailed information.